Alexandra Kviat
I am a research assistant in an ERC funded project Toxic Expertise and an early career fellow in the Warwick Institute of Advanced Study. Before joining the Department of Sociology as a PhD student, I worked as a communication and media studies teacher and researcher at the Omsk State University, Russia (2007–2014) and a Fulbright fellow in the Institute of Communications Research, University of Illinois at Urbana-Champaign (2013–2014).
My PhD research project, Placemaking in the Post-Functionalist and Post-Digital City: the Case Study of Ziferblat, funded by the Chancellor鈥檚 International Scholarship and supervised by Prof. Alice Mah and Dr. Hannah Jones, explores a new form of urban public place—multifunctional venues called 鈥榩ay-per-minute cafes鈥�, 鈥榩ublic living rooms鈥�, or 鈥榓nti-cafes鈥�. Charged by the minute and provided with free wifi and access to kitchen facilities, visitors of such spaces are entitled to use them however they like, as they are designed to accommodate various social, cultural, home-from-home and work activities. The first venue of this kind, Ziferblat, opened in 2011 in Moscow as a social experiment seeking to build 鈥榮ocial media in real life鈥�, turn customers into participants and overcome the limitations of the functionalist urban planning separating home, work and leisure from each other. In the next couple of years, Ziferblat鈥檚 look-alikes have spread overseas to Europe, Asia and North America; meanwhile, Ziferblat itself has developed into an international franchise with 18 branches, five of which are located in the UK.
Using this phenomenon as a lens on two emerging urban trends—the post-functionalist city and the post-digital city—my thesis investigates the 鈥榳ho鈥�, 鈥榳hy鈥�, and 鈥榟ow鈥� of placemaking in the context of current debates on sociability, diversity and social inclusion in the urban public space, participatory culture and sharing economy, and neoliberal urban policy. This critical case study, drawing on large-scale media analysis, 48 qualitative interviews and over 160 hours of ethnography conducted in four Ziferblat branches in Moscow, London and Manchester, employs an interdisciplinary theoretical framework, combining urban sociology, human geography, cultural anthropology, media studies, and consumer and service research to examine the intricate connections and contradictions between the social and the spatial, the global and the local, the social and the commercial, the public and the private, the physical and the digital.
Education
2014 – 2018 | PhD in Sociology | 91影视破解版
2017 – 2018 | Postgraduate Award in Teaching and Learning in Higher Education | 91影视破解版
2007 – 2010 | Kandidat Nauk (Russian first-step doctoral level degree) in Communication Studies | Omsk State University
2002 – 2007 | BA/MA in Public Relations | Omsk State University (distinction)
Appointments
Oct 2018 – Jul 2019 | Early career fellow | Warwick Institute of Advanced Study
Oct 2018 – Jan 2019 | Research assistant | Toxic Expertise Project | Sociology Department | 91影视破解版
Oct 2016 颅– Sep 2019 | Associate tutor | Sociology Department | 91影视破解版
Aug 2013 – Jan 2014 | Fulbright fellow | Institute of Communications Research | University of Illinois at Urbana-Champaign
Oct 2010 – Dec 2012 | Lecturer | Centre for Advanced Training | Omsk State University
Sep 2009 – May 2014 | Lecturer | School of Philology and Media Communications and Department of Political Science | Omsk State University
Oct 2007 – Jun 2014 | Lecturer and Communications Officer | Department of Design and Media Communications | Siberian Institute for Professional Retraining and Business Education, Omsk
Awards, scholarships, grants
2018 – 2019 | IAS Early Career Fellowship | 91影视破解版
2014 – 2018 | Chancellor鈥檚 International Scholarship | 91影视破解版
2013 – 2014 | Fulbright Faculty Development Program Scholarship
2013 | Open Society Foundations Higher Education Support Program Travel Grant
2009 | Russian Academy of Sciences and Russian Association of Cognitive Linguists Award for the Best Postgraduate Paper in Cognitive Linguistics
Invited and keynote talks
Home, work and leisure in the post-functionalist city: the case study of anti-cafes | Guest lecture for the Masters level module | 91影视破解版 | November 2017
Social network in real life: anti-cafe as a new form of urban public space | Guest talk at the Media & Communication Department | S枚dert枚rn University | April 2017
How and why Russian internet users desacralise the Sochi Olympics Myth | Keynote talk at the Russian, East European & Eurasian Center Current Affairs Forum | University of Illinois at Urbana-Champaign | October 2013
Conference presentations
It takes two to wash dishes: community building in anti-cafes | Warwick Sociology doctoral conference | June 2017
Anti-cafe, pay-per-minute cafe, or post-cafe? A new type of urban public space in Russia and the UK | BSA annual conference | Aston University | April 2016
Third places in the city 3.0: anti-cafe as a postvirtual space | Digital humanities conference 鈥楧igital topologies: spaces, connections, subjectivities鈥�, Moscow | December 2015
Social network in real life: anti-cafe as a new form of urban public space | ECREA TWG 'Media & the City' 2015 conference 'Urban media studies: concerns, intersections, and challenges' | University of Zagreb | September 2015
City 3.0: the postvirtual paradigm in contemporary mediated urbanism studies | Public Spaces and City in New Media Age conference | Volgograd State University| May 2014
Two communication cultures in modern Russia | NCA annual conference, Washington D.C. | November 2013
Urban studies in Russian PR education | ICA annual conference, London | June 2013
A new trend in Russian media: the demand for the offline | Comparative media systems: audience transformations: postgraduate research summer school conference | Inter-University Centre, Dubrovnik | April 2013
The vertical of power and the horizontal of communication in Russia: 2011 – 2012 | Mass media after post-socialism. Trends of 2000s: IV International scientific conference | Moscow State University | November 2012
Selected publications*
Kviat, A. (2015). 鈥楻ecenzija na knigu Tjora, A., Scambler, G., Cafe Society, 2013鈥� (Tjora, A., Scambler, G., Cafe Society, 2013. Book Review). Forum for Anthropology and Culture, 26, 245-263.
Kviat, A. (2014). 鈥楪eterotopija gorodskogo piknika s tochki zrenija teorii publichnoj sfery: krossdisciplinarnoe keis-stadi鈥� (Urban Picnic heterotopia and the public sphere theory: a cross-disciplinary case study). The Journal of Sociology and Social Anthropology, 4(75), 136-149.
Kviat, A. (2014). 鈥�"Vsio budet inache": gorodskoj piknik kak geterotopija鈥� ('Everything Will Be Different': Urban Picnic as a Heterotopia). Tomsk State University Journal, 388, 65-75.
Kviat, A. (2014). 鈥楰afe bez edy, fastfud kak media, vremennyj park: postvirtualnost i gorod 3.0 v Rossii鈥� (Anti-cafes, food markets, and pop-up Parks: the post-virtual city in Russia). Logos et Praxis, 3(23), 126–136.
* My other works, published in 2007-2014 in Russian peer-reviewed journals, are listed on
Teaching at Warwick Sociology
Researching Society & Culture | UG, 1st year, core, seminars
Designing & Conducting Social Research | UG, 2nd year, core, seminars
Commercial Cultures in Global Capitalism | UG, 3rd year, optional, seminars
The Sociology of Urban Life | PGT, guest lecture | 2017

PhD Sociology
Email: a dot kviat at warwick dot ac dot uk